Jacobson/Rost Wins Eight 2016 Chicago Addy Awards
Latest Accolades Herald 2015 “Stories That Sell” Approach

Milwaukee, Wis. (March 17, 2016) — Jacobson/Rost, a creative advertising agency with offices in Milwaukee, Wisconsin, and Chicago, Illinois, is the recipient of eight 2016 Chicago Addy Awards. The recognized work aligns with the agency’s philosophy of “creating stories that sell,” which served as the guiding principle across all 2015 campaign work.

Each of Jacobson/Rost’s eight submissions received recognition in a crowded field of more than 300 entries. Spanning a variety of categories, clients and formats, the creative work told compelling stories that resulted in tangible results for clients — from restoring order in the snowiest winter ever recorded on the East Coast with BOSS Snowplow, to the journey required to train to reach personal bests physically, emotionally and mentally for LifeProof, to capturing the family dynamic of the elusive silverback gorillas in Rwanda with Kalahari Resorts and Conventions. Recognized work includes:

Silver Distinctions
  Back to Black” and “Never Stop” on behalf of BOSS Snowplow
Category: In Theater Commercials
  The Voice Inside” on behalf of LifeProof
Category: Internet Commercial / Online Video
  Otter Tour 2015” on behalf of OtterBox
Category: Branded Content and Entertainment
Bronze Distinctions
  Future Hawks” on behalf of Carl Buddig & Company
Category: Television Advertising – Regional/National
  Making the Case For: Terrible 2’s” on behalf of OtterBox
Category: Internet Commercial
  One Wild Bunch” on behalf of Kalahari Resorts and Conventions
Category: Branded Content and Entertainment for Television

The mission of the Chicago Advertising Federation is to recognize and award the creative spirit of excellence in the art of advertising. The Chicago Advertising Federation is one of the country’s oldest and largest advertising organizations, representing more than 100 companies, and is the first step in the three-tier national American Advertising Awards competition.

“Real and powerful stories drive experiences and connect with consumers in any industry,” said Jerry Flemma, president, Jacobson/Rost. “We are humbled to be able to work with such a great roster of clients that are committed to the approach of authentic storytelling and discovering ways to turn the storytelling process into transactions that matter.”

The 2016 Chicago Addy Awards wins are just the most recent accolade to the 2015 portfolio of Jacobson/Rost’s work. The agency recently took home a “Best In Show” recognition along with two gold and four silver distinctions at the 2015 Davey Awards. Recognitions include:

Best In Show
  “The Voice Inside” on behalf of LifeProof
Category: Online Film / Video – Technology
Gold Distinctions
  Wine labels on behalf of Kalahari Resorts and Conventions
Category: Design/Print – Corporate Identity (Other)
  “Thank You” on behalf of BOSS Snowplow
Category: Online Film / Video – Other
Silver Distinctions
  One World” on behalf of Kalahari Resorts and Conventions
Category: TV Cable Programs – Documentary
  “Making the Case for the Terrible 2’s” on behalf of OtterBox
Category: Commercial – Consumer Products
  “Otter Tour 2015” on behalf of OtterBox
Category: Integrated Campaign – Promotional Branding
  Weather-triggered ads on behalf of Leinenkugel’s
Category: Billboard

About Jacobson/Rost
Founded in 1957, Jacobson/Rost is a “truth-to-transactions” company focused on creating stories that sell. With offices in Milwaukee and Chicago, Jacobson/Rost is a full-service marketing communications agency that specializes in creating “stories that sell” through traditional and digital advertising, brand strategy, media design, brand design, digital marketing, retail marketing, experiential events, packaging design, social media, newsroom/analytics, media planning and public relations.

Jacobson/Rost has recently grown several new divisions within the company, including: in-house production entity JR Productions, the shopper-marketing-focused TransACT and JR Labs, which is solely focused on aiding startup companies.

The agency represents leading national and regional brands including: MillerCoors, Kalahari Resorts and Conventions, OtterBox, World of Beer, Inc., Chamberlain College of Nursing, the Jacob Leinenkugel Brewing Company, BOSS Snowplow of The TORO Company, Carl Buddig & Company, LifeProof, Johnson Controls, Potbelly Sandwich Shop, Netmarble Games, Oster Professional Products, PlyGem Industries, Inc., Neenah Foundry Co., Systems Control, Cellcom, Optima, T6 Health Systems and Outward Inc.

To learn more about Jacobson/Rost, please visit www.jacobsonrost.com.

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Samantha Flynn
Jacobson Rost
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